Social Media for Business

Week 13 Post 2: I am really geared towards posting ads on Facebook, more specifically, Facebook banners. Facebook banners has targeting options that are very advanced, very affordable and can still get excellent results, helps develop customer loyalty, can help track performance and ROI. Facebook banners help target the specific audience that you want to reach based on several factors such as gender, proximity and other important factors that help weed out the people that you don't needs and help you focus on the audience that truly matters. Facebook banners also have different options that can help work with you. There are options such as Optimized CPM, CPC (Cost per click) and CPA (Cost per action). Facebook banners can also help track the amount of times your ad was shown, the number of actions or clicks people took and the cost per click, cost per like, and cost per conversion based on your specific goals.

Week 13 Post 1: Princeton Review - Princeton Review is most popular for their SAT practice test and stuff like that, they actually offer a lot more than just that. They offer a number of services directed towards helping students find that careers right for them. They are also planning to expand on it. There website is also really nice with a very cool design and very accurate results. The only thing is that that it is not that popular. It gets attention but not major attention. In terms of social media, the Princeton Review gets a lot of attention nationally, but the career aspect of the Princeton Review remains in the shadows. They average out to almost sixty thousand followers in between all platforms.  They post around three times a week and their last post was yesterday. They get easily over a thousand likes for an average post. They receive a very high number of comments and their most common hashtags are preparation, success, and university. I love how they have establishe

Linked In: We would try to reach out, connect and work with some of the most popular groups or chains that are in LinkedIn. It would also be extremely helpful if we reached out to everyone - from local high schools all the way to elite universities. My page would just really participate in various large groups. I would join groups that are directly related to our business and to our interests. YouTube: I would absolutely love to use YouTube because it is very popular, having videos for our prestigious clients would make them get our memberships, it is very easy to work with and it is very easy to reach a large amount of people with the right measures. I would also keep our page updated all the time. I would talk about what we are working on and who we are working for. As well as include all possible updates that would be of interest to our target customers and clients.

What additional online marketing tools do you believe could be important to the growth of your business? There are many more than I have mentioned below. How could you integrate them into your current strategy? I believe that could use more than social media to reach the targeted population. I think that the most important thing for my business to grow and be noticed is to have a user friendly website. After that I think that having the right connections and advertising ourselves in other websites that would be of benefit to us. The last thing would be through social media. I would integrate all of these into my current stare they by making sure that I have a good website, by making sure that were working with the right people and reach it to the right audience and financially by gathering a lot of attention in the eyes of others through social media. We can really get our name out there by sponsoring academic events and making sure that what we do reaches out to the younger kids

People that I commented on: Sullivan, Susan Walz, Tracey Macias, Adriana

For my company I think emails every other day would be the best option. We would need to remind our customers or potential clients. However, every email that we send would focus on the different things that we offer. For example one email could be titled “Find your career with Student Success” and be filled with information and career options in regards to whatever the student may be looking for. Another email or newsletter could be titled “What school is best for you? Find out with Student Success!” This email could provide the link to a quiz in which we could provide the student with questions that lead to the perfect university for them in terms of price, proximity, prestige, culture, job opportunities and other variables that the student decides to factor in. By providing these various options our clients do not get bored with the same email of “buy our product”. This is how we plan to reach our clients in the most effective way possible.

I think that the best way to stay organized is to have a plan of what it is that will be posted and to post stuff consistently. This consistency is what ultimate keeps bringing customers back and drive them into the product that one has to offer. That is what makes a company profitable is the relation between the seller and the customer. People I commented on: Walz, Tracey Stewart, Lynne Raketich, Carlyrose

Attaching meaning to a product is much more important to anything else. This can be seen in anything such as medicine all the way up to jewelry. This is because everyone knows that when it comes to medicine, the costs becomes secondary. The main things is that it works and that the persons at pain can be relieved of it. This allows people who sell medicine to people at a much higher price because they know that people will have to buy it either way. Same thing with jewelry. There is a stigma that if you truly love someone you will not buy them a product that's cheap. Commercials and personal experiences are the best attaching meaning to a product and whenever meaning is attached to a product, it will sell.

Twitter Link: https://twitter.com/search?q=%401studentsuccess%20&src=typd

Which search words you used to find your connections? Did you have to play around with more than one key term to start seeing the right results? Who did you end up finding? Education, Success, School, Make a difference, Academic were perhaps my most popular searches. The searches were pretty easy to work with thanks to Twitter. What lists did you create and why? How does creating a list on Twitter help you stay organized or reach a goal? I created a list of Business partners and a list of Connections. Both are academic but Business Partners has companies that work with us while Connections has companies that would help us but are a little different. What time would more customers see your tweets? When are they most effective? Honestly, I felt like I received the same amount of views no matter the time was. I know that this may probably not be normal but it seemed fine as of now!